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Executive Summary
  1. 1. Avoiding complacency.
  2. 6 problems the construction industry should resolve
  3. buildingSMART - The Home of BIM
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As part of our approach we are developing ambitious missions to tackle these Grand Challenges. We will put the UK at the forefront of the AI and data revolution.

1. Avoiding complacency.

Using AI and data, there is an opportunity to accelerate medical research in early diagnosis, leading to better prevention and treatment of disease. Within 15 years better use of AI and data could result in over 50, more people each year having their cancers diagnosed at an early rather than late stage.

This would mean around 20, fewer people dying within 5 years of their diagnosis compared to today. This mission aims to put the UK at the forefront of the use of AI and data in early diagnosis, innovation, prevention and treatment. Success in this mission is one of a number of steps towards saving lives and increasing NHS efficiency by enabling earlier diagnosis and reducing the need for costly late stage treatment. The opportunity - working with academia, the charitable sector, and industry and harnessing the power of AI and data technologies - is considerable.

It should lead to a whole new industry of diagnostic and tech companies which would drive UK economic growth. Discussion on artificial intelligence closed. We are living longer lives because of medical advances, better drugs, healthier lifestyles, and safer workplaces.

6 problems the construction industry should resolve

A girl born in the UK today has a 1 in 3 chance of living to , and the chance of living to will double in the next 50 years. This mission aims to ensure that people can enjoy at least 5 extra healthy, independent years of life by , while narrowing the gap between the experience of the richest and poorest. Success in this mission will help people remain independent for longer, continue to participate through work and within their communities, and stay connected to others to counter the epidemic of loneliness.

By making our buildings more energy efficient and embracing smart technologies, we can cut household energy bills, reduce demand for energy, and boost economic growth while meeting our targets for carbon reduction.

buildingSMART - The Home of BIM

Success in this mission would transform our industrial clusters into world leading low-carbon manufacturing hubs, safeguarding existing jobs and companies on which the prosperity of key regions depends. The mission aims to attract inward investment, new business and employment opportunities. It will support the cost-effective decarbonisation of our industrial sector, which accounts for around a quarter of all UK GHG emissions. Discussion on clean growth closed.

How we get around is going to change significantly in the future. New technologies, such as zero emission vehicles and self-driving cars, are improving transport to make it safer, cleaner and better connected. This mission aims to put the UK at the forefront of the design and manufacture of zero emission vehicles and sets an ambition for all new cars and vans to be effectively zero emission by This will help improve the air we breathe, support the shift to clean growth, and help the UK seize new economic opportunities.

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Building a Foundation for a Strong Brand Image The best way to build and nurture an effective brand image is through a multidisciplinary approach that combines owned, earned and paid media in a coordinated, digital ecosystem constructed of PR, social, search and other elements. The first step is to identify your target audiences. Your target audiences will consist of a mix of external and internal groups, including customers, partners, industry analysts and employees.

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You need clarity about the groups you are targeting to craft an effective marketing strategy that will speak directly to their unique needs and concerns. Determine Critical Business Goals.

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You have to know where you are going before you can get there. Building a brand image without knowing your short-term and long-term business goals is ineffective and a waste of valuable resources. Define Your Brand Persona. Once you have determined your key audiences and critical business goals, you can start to build out your brand persona. Your persona should appeal to customers and articulate your most important differentiators and product benefits. Develop Key Messaging.